Meet the founder: Truthpaste

Meet the founder: Truthpaste

Meet Marisa, founder of the wonderful plant based, plastic free and vegan Truthpaste!

Truthpaste is the UKs first zero-waste and cruelty free mineral based toothpaste. Each handmade jar contains the finest grade of bentonite clay,  ombined with organic neem and aloe vera, myrrh and a unique blend of essential oils.


In 2014, a toothache, a trip to the dentist and a long standing interest in ayurveda would lead to the birth of Truthpaste. Experiencing a ‘pain beyond pain’ following emergency dental surgery, Marisa was compelled to look into home dentistry and Ayurvedic medicine when her anaesthetic had worn off.  

In her kitchen in Brighton, she found that she could find many of the ingredients to ease the pain in her own cupboards and began mixing the very first incarnation of Truthpaste. Tea Tree oil, neem leaf powder and a dash of clove oil were all mixed together with coconut oil. The result was... well, disgusting. A bitter tasting, slimy, black paste. It did, however, do the trick and eased the pain. 

That might have been the end of it but from there Marisa began to research modern dentistry and combined this with her love of the ancient wisdom of Ayurvedic practice. Her determination to find a natural remedy for toothache led to a number of experiments in her kitchen, the results tested by friends and family. Now she had found a passion to create a natural and eco friendly alternative to traditional toothpaste, it was time to make Truthpaste into a reality. 

Today, Marisa has moved from her humble beginnings in her small kitchen to a factory with a dedicated team working with her. Whilst Truthpaste was such a success that it was easy to grow organically and rapidly, Marisa is keen to stay true to her core values; a product that will always be cruelty free, sustainable and zero waste whilst supporting the health of the whole mouth.  A great deal of time has been spent to ensure that everything from packaging to postage is as ethical and eco friendly as possible and we're constantly learning new ways in which to be a greener company. 

Whilst improvements and tweaks have been made over the years, Truthpaste remains the company it set out to be: Simple, clean and honest.


Oral health isn't just about looking after your teeth, it's about caring for your whole mouth. That's why we think it's important our toothpastes do both. We don’t believe that anyone should compromise between zero-waste, SLS, cruelty free product and a brushing experience that will change the way you feel about oral health care forever!

By combining ancient wisdom and modern innovation, we have researched the very best botanicals for their anti-inflammatory and antibacterial properties. Our range of natural toothpastes support gum health and keep breath fresh whilst mineral bases help remove bacteria and support a healthy oral pH balance. 




We carefully research our ingredients to ensure our products comply with our core values;

  1. Benefit oral health, sustainably sourced, GM free, and synthetic free 
  2. Zero-waste and plastic free
  3. Vegan & cruelty free

This means we always avoid:

  1. Palm oil
  2. EDCs
  3. Triclosan
  4. Sodium Lauryl Sulfate / Sodium Laureth Sulfate (SLS/SLES)
  5. Artificial colourants (e.g. Titanium Dioxide)
  6. Propylene Glycol 
  7. Sulfates
  8. Parabens.

All of our products are suitable for sensitive teeth and gums.


Honestly great ingredients. We are so proud of what goes into Truthpaste that we want to share the brilliance of our botanicals with you. So that you know exactly what goes into your product, we have created this handy glossary of our ingredients, their benefits and where we source them from.


Essential Oils are concentrated plant extracts that retain essence - the natural smell or flavour of their source. In truthpaste, essential oils add the bold impactful flavour to our toothpaste and can have antibacterial, anti-fungal, anti-microbial and anti-inflammatory properties. The essential oils that are used in truthpaste are obtained through steamed distillation and most are organic-soil association certified.



We love Truthpaste here at StudioPips and hope you do too! You can shop Truthpaste here 

 At Studio Pips you will find an array of eco friendly, plastic free products which are ethically made by small businesses. From vegan soaps and eco friendly gifts to handmade jewellery. Diverse and inclusive children’s books to fabulous wall art. Everything we stock has been made by real people paid with a fair wage.



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